PRIME HAIR BRAND was created with a simple intention: create a line of premium, luxury products that support the salon, stylist and guest. Sisters Karissa & Chelsey, along with their mother, Karey, came together to do just that. The two sisters recognized a need in the industry and by combining their experience and knowledge, the vision for PRIME HAIR BRAND began. Strategically formulated and tested in-salon, PRIME’s line of luxury, high-performing products support salons, stylists and clients.

PRIME HAIR BRAND was created with integrity; of formulation, performance, education and support. Free of toxic sulfates and parabens, these products perform to assist in achieving the style you want. This line of premium hair care products are only sold by educated professional stylists in partnering salons. The Prime team provides education, salon business tools and first-hand experiences to assist salon-partners in excelling in all aspects of their career. Through PRIME HAIR BRAND, the family trio has a global vision to grow its collective of like-minded industry professionals and elevate Salon Partners’ success.


Chelsey | CEO, Co-owner

As a hair-stylist for 13 years and business owner for 9 years, Chelsey leads a successful team. Throughout her time in the industry, this young entrepreneur has created many unique opportunities to empower her team through international trainings. Years of success has led the salon through multiple expansions and has grown to employ 15 . Chelsey is passionate about bringing her knowledge and expertise as a stylist and entrepreneur to PRIME through the formulation of high-quality products and education, and empowering PRIME Salon-Partners to reach their peak-levels of success.


Karissa | Creative Director, Co-owner

Karissa is passionate about expressing her creativity through her work and providing other stylists with the tools they need to succeed. She has had roles with multiple international hair brands where she provided stylists with education about trends, techniques and product. After years of personal success behind the chair, and as an educator, Karissa still loves teaching and sharing everything she has to offer and seeing stylists’ success as they move forward in their careers. When she’s not educating Salon Partners of PRIME, Karissa can be found behind the chair @passionsbeautystudio


Karey | CFO, Co-owner

 Karey has watched her daughter’s success throughout the years. Now, a former Bank Manager, Karey retired after 31 years and joins her two daughters in their venture of creating PRIME HAIR BRAND.