https://www.primehairbrand.com/home daily 1.0 2022-03-09 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1527795867686-U90KLERWVCU2OSOTI7AP/prime+2.jpg Home https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1533857576231-EM5N5CQK8RKU01DOTXNA/prime-3-Brand.jpg Home - Brand & Story https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531335254562-2DQ0RR7I3QDIO834RZ4N/vitarich-texture-spray.jpg Home - Vol-Lux Looking for some extra body in your hair? Vol-lux gives weightless volume, moisture and shine. Safe for coloured and chemically-treated hair. https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531334815897-0ODPQ1FV5SLKUDIVBRHN/sheerlavish-shampoo-two.jpg Home - Sheer-Lavish Sheer-lavish is infused with Keratin, which helps prevent damage and reduces frizz while strengthening the hair. Safe for coloured and chemically-treated hair. https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531335016187-HT9QQQ6K96WTU39YFOJP/vitarich-conditioner-1.jpg Home - Vita-Rich Vita-rich is infused with Argan Oil, which repairs and adds moisture to the hair while leaving hair soft and shiny. Safe for coloured and chemically-treated hair. Extension safe. https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1529957503240-057Z9CQ4WHFHFPR6WJZJ/curllush-seawavespray.png Home - Curl-Lush Curl Lush controls all curl types by eliminating frizz and strengthening the hair. Safe for coloured and chemically-treated hair. https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531333240061-J3EK8I0AZAKFITFO51YM/polish-shinespray.png Home - Polish Workable finishing products that give you control and offer different levels of hold based on your needs. Safe for coloured and chemically-treated hair. https://www.primehairbrand.com/blog daily 0.75 2018-08-17 https://www.primehairbrand.com/shop daily 0.75 2020-03-26 https://www.primehairbrand.com/curl-lush daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1529957063206-DNU7A5XZJCTGEGMMXL5A/prime+5.jpg Curl-Lush https://www.primehairbrand.com/curl-lush/curl-lush-define-cream monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/d367c62d-5951-4602-80a2-0946b903a1b6/Z52_1079.jpg Curl-Lush - CURL-LUSH DEFINE CREAM - Z52_1079.jpg https://www.primehairbrand.com/curl-lush/curl-lush-sea-wave-spray monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/7a9c4379-01ab-41f2-8da3-d96916b64f43/Curl+Lush+Sea+Wave.jpg Curl-Lush - CURL-LUSH SEA WAVE SPRAY - Curl Lush Sea Wave.jpg https://www.primehairbrand.com/curl-lush/curl-lush-conditioner monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/f7c8941a-fcc2-42fc-b5e0-996b49450024/Curl+Lush+Conditioner.jpg Curl-Lush - CURL-LUSH CONDITIONER - Curl Lush Conditioner.jpg https://www.primehairbrand.com/curl-lush/hgr21g75nh7v8widjajhk8tsp3628u monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/8ed2da97-592f-4754-b7c8-bdefe0115942/Curl+Lush+Shampoo.jpg Curl-Lush - CURL-LUSH SHAMPOO - Curl Lush Shampoo.jpg https://www.primehairbrand.com/polish daily 0.75 2020-03-26 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1529959396469-0HUFYECE7HH6WVWZGQPS/prime+1w.jpg Polish https://www.primehairbrand.com/polish/blondee-toning-shampoo-1l monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/4e451c95-7ff6-4faa-b4bc-431443a2dfbe/Blondee.jpg Polish - BLONDEE TONING SHAMPOO - Blondee.jpg https://www.primehairbrand.com/polish/prime-leave-in-conditioner monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1649280830330-P9MXWFY8TU5TUZHFG38V/PXL_20220404_214901401.PORTRAIT%2525255B27957%2525255D.jpg Polish - PRIME LEAVE-IN CONDITIONER https://www.primehairbrand.com/polish/power-play monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552548613737-4H97E1HKBV8YUWCYQXES/PHn-FFH-ATX-10-A-WBLK-LO.jpg Polish - POLISH POWER PLAY https://www.primehairbrand.com/polish/texture-cream monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552548521973-IKR8ANNFMXH5U4PTIUZJ/PHn-VPT-MP-4T-GW-B-LO.jpg Polish - TEXTURE CREAM https://www.primehairbrand.com/polish/control-paste monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552548456501-3360BWI3FK61O3YQP8DL/PHn-MAT-HSP-2J-NAT-BH-LO.jpg Polish - CONTROL PASTE https://www.primehairbrand.com/polish/polish-flex-hold monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1533934267771-UQYR7AA6SKDJR3F6H0MS/polish-flexhold.jpg Polish - POLISH FLEX HOLD https://www.primehairbrand.com/polish/polish-dry-wash monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1530036648156-6GM73FUBWMP4I0ZKHL03/polish-drywash.png Polish - POLISH DRY WASH https://www.primehairbrand.com/sheer-lavish daily 0.75 2018-06-27 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1530130902173-LAYN7PTK4K3TK5VVX0P6/prime+7.jpg Sheer Lavish https://www.primehairbrand.com/sheer-lavish/sheer-lavish-conditioner monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/452145a6-61cb-4cf8-862c-47408e8ebd0b/Sheer+Lavish+Conditioner+%282%29.jpg Sheer Lavish - SHEER LAVISH CONDITIONER - Sheer Lavish Conditioner (2).jpg https://www.primehairbrand.com/sheer-lavish/sheer-lavish-shampoo-1 monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/a3d00279-3f01-4728-baad-1d4c19898eaa/Sheer+Lavish+Shampoo.jpg Sheer Lavish - SHEER-LAVISH SHAMPOO - Sheer Lavish Shampoo.jpg https://www.primehairbrand.com/sheer-lavish/sheer-lavish-reseal-serum monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/7d154078-ae3f-40cd-883f-d6f809fb28dc/Sheer+Lavish+Smoothing+Serum.jpg Sheer Lavish - SHEER LAVISH SMOOTHNG SERUM - Sheer Lavish Smoothing Serum.jpg https://www.primehairbrand.com/vita-rich daily 0.75 2020-03-26 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531330756738-5DZ3ENXCVNIP1X74CWP3/nwb-prime-vita-ruch.jpg Vita-Rich https://www.primehairbrand.com/vita-rich/vita-rich-control-paste monthly 0.5 2026-05-12 https://www.primehairbrand.com/vita-rich/vita-rich-shampoo monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/9c2613c8-3315-4851-85db-d6a8f4b0bfe2/Vita+Rich+Shampoo.jpg Vita-Rich - VITA-RICH SHAMPOO - Vita Rich Shampoo.jpg https://www.primehairbrand.com/vita-rich/prime-and-protect monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/f609cdcd-1f47-48aa-b022-7044da905744/Prime+and+Protect.jpg Vita-Rich - Vita-Rich PRIME and PROTECT - Prime and Protect.jpg https://www.primehairbrand.com/vita-rich/vita-rich-argan-oil monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1649280791718-2ZXQJMW1JSOVSANQTTTL/PXL_20220404_215327817%25255B27956%25255D.jpg Vita-Rich - VITA-RICH ARGAN OIL https://www.primehairbrand.com/vita-rich/vita-rich-protect-spray monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531264810283-80QZXJURDMI52PVW6096/vitarich-conditioner-two.jpg Vita-Rich - VITA-RICH PROTECT SPRAY https://www.primehairbrand.com/vita-rich/2wgz56p9c9o0wthvromjpdj9ivbh26 monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/8e8737ee-cd4c-4548-baea-cf6cc45f924a/Vita+Rich+Conditioner.jpg Vita-Rich - VITA-RICH CONDITIONER - Vita Rich Conditioner.jpg https://www.primehairbrand.com/vol-lux daily 0.75 2018-07-11 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531330912819-K32X3SISJERZ6R7G260B/nwb-prime-vol-lux.jpg Vol-Lux https://www.primehairbrand.com/vol-lux/5shykr6ogb8fd4sbhoa8r9iaatywab monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/2c03b56e-02e5-40db-97e5-f10758d6219e/Vol+Lux+Blow+Out.jpg Vol-Lux - VOL- LUX BLOW OUT SERUM - Vol Lux Blow Out.jpg https://www.primehairbrand.com/vol-lux/vol-lux-thickening-mist monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/d3af182e-aca4-441f-bd9a-8ddb1e4827cd/Vol%2BLux%2BThickening%2Bmist.jpg Vol-Lux - VOL-LUX THICKENING MIST - Vol+Lux+Thickening+mist.jpg https://www.primehairbrand.com/vol-lux/vol-lux-shampoo monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/51ebc221-a300-4515-a251-ff2502a2e1d2/Vol+Lux+Shampoo.jpg Vol-Lux - VOL-LUX SHAMPOO - Vol Lux Shampoo.jpg https://www.primehairbrand.com/vol-lux/vol-lux-new-heights monthly 0.5 2026-07-22 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1531324302838-WFSKM0QV44VQP1WGOVAL/vitarich-new-heights.jpg Vol-Lux - VOL-LUX NEW HEIGHTS https://www.primehairbrand.com/vol-lux/vol-lux-infused-foam monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/2d50e11c-e032-4f77-aaa5-67fb84dd4441/Vol+Lux+Foam.jpg Vol-Lux - VOL-LUX VOLUME FOAM - Vol Lux Foam.jpg https://www.primehairbrand.com/vol-lux/vol-lux-conditioner monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/284cf70c-5a10-4089-beaf-3f6ae761d1fe/Vol+Lux+Conditioner.jpg Vol-Lux - VOL-LUX CONDITIONER - Vol Lux Conditioner.jpg https://www.primehairbrand.com/new-products daily 0.75 2019-03-19 https://www.primehairbrand.com/new-products/power-play monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552901201859-SGTB2H7LCYAHUVBP12L1/POWER+PLAY.jpg New Products - POLISH POWER PLAY https://www.primehairbrand.com/new-products/texture-cream monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552901158878-ECU6L0XNREZVCY99MMVY/TEXTURE+CREAM.jpg New Products - TEXTURE CREAM https://www.primehairbrand.com/new-products/control-paste monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552901116666-81X718FRK54VBVY6F34S/CONTROL+PASTE.jpg New Products - CONTROL PASTE https://www.primehairbrand.com/new-products/polish-flex-hold monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552900837038-HK1ICC1HWJQOLJK6U1JI/POLISH+FLEX+HOLD.jpg New Products - POLISH FLEX HOLD https://www.primehairbrand.com/new-products/polish-dry-wash monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552900759541-WOBHA6D15XK7RTZC61X0/POLISH+DRY+WASH.png New Products - POLISH DRY WASH https://www.primehairbrand.com/new-products/curl-lush-sea-wave-spray-1 monthly 0.5 2026-05-05 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552900516094-38PFEHWBNICL7D4C30OE/CURL-LUSH+SEA+WAVE+SPRAY.png New Products - CURL-LUSH SEA WAVE SPRAY https://www.primehairbrand.com/new-products/vita-rich-conditioner monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552897278552-H15NZM0P9SGYW9XR0C9L/vitarich-conditioner.jpg New Products - VITA-RICH CONDITIONER 8oz https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552897279924-O5Q1KYW0IIX7R9PYAR4R/vitarich-conditioner+%281%29.jpg New Products - VITA-RICH CONDITIONER 8oz https://www.primehairbrand.com/new-products/vol-lux-texture-spray monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552895747091-7G9SX90DW155RJ4EAGHD/VOL-LUX+TEXTURE+SPRAY.jpg New Products - VOL-LUX TEXTURE SPRAY https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552895775458-2P6BBTKWDYRW1JDFQ71N/VOL-LUX+TEXTURE+SPRAY.jpg New Products - VOL-LUX TEXTURE SPRAY https://www.primehairbrand.com/new-products/vol-lux-conditioner monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552895447846-V928OPAPT1NIYFIAE9I4/vol-lux-conditioner.jpg New Products - VOL-LUX CONDITIONER 8oz https://www.primehairbrand.com/new-products/ynul0u97ekrvext69l3bllrp2gr5m0 monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5afc6d1faf20967e8f81f912/1552895152010-TEM5FSR1S3RZR500VKS9/vitarich-shampoo.jpg New Products - VOL-LUX SHAMPOO 8oz